Beauty: r.e.m. beauty by Ariana Grande

Pop princess Ariana Grande has announced new beauty range, r.e.m. Beauty!

After teasing something is coming over the last few days r.e.m. beauty billboards have appeared around the world. The first Instagram post is a throwback to Ari's Sweetener era as she is upsidedown. The caption readings 'Greetings'.

The rest is a mystery...